Cinch Marketing Automation
5
55 votes
Start by connecting the data you already own. Plug Cinch into your CRM, point‑of‑sale, and loyalty apps, then drop a small tracking snippet on your site to capture visits, clicks, and form fills. Import any legacy lists via CSV and Cinch will merge duplicates to form a single profile. Next, build audiences using practical rules: last purchase date, category interest, visit frequency, coupon usage, average order value, or store location. Add propensity scores to flag who looks ready to buy again and who may churn without a nudge. No heavy lifting is required, but if you have developer support, pass custom events (e.g., product viewed, quote created) to unlock more precise triggers and measurement.
Design automated journeys around outcomes you care about: first purchase, reactivation, repeat order, demo booked, appointment kept. In the visual canvas, choose a trigger (site behavior, purchase event, time since last visit, lead status), then chain the steps: email, SMS, social ad sync, and even a printed postcard. Pull from reusable templates for emails and texts; personalize with names, products, locations, and loyalty status. Set sending windows, frequency caps, and quiet hours. Add conditions so high‑intent users get reminders while low‑intent users see a soft touch. Use signals from predictive models to vary offers—hold back discounts for those likely to return naturally and give stronger incentives to at‑risk segments. Track consent automatically and maintain compliance without extra spreadsheets. more
Cinch Marketing Automation
Custom
Customer Data Platform Customer Profiles Customer Segmentation Customer Retention Omnichannel Marketing Reputation Management Attribution and Reporting
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